Çarşamba, Aralık 22, 2010

And the Population of the United States Is 309 million...

Here are the fastest growing states (by percentage):
StateGrowth from 2000
Nevada35.1%
Arizona24.6%
Utah23.8%
Idaho21.1%
Texas20.6%
As expected, based on the most recent population estimates, Nevada, Arizona, Utah, and Idaho and Texas had the largest percent change in population. North Carolina comes in as the sixth-fastest growing with 18.5%, pushing Georgia down to seventh. Georgia had been estimated as the fourth-fastest growing between 2000 and 2009. Texas, California, Florida, Georgia and North Carolina had the largest actual changes from 2000 to 2010. North Carolina is also a bit of a surprise here, edging out Arizona, which had the fifth greatest growth between 2000 and 2009. This might be the starting point of recession-related changes to the population and state-to-state migration and immigration.
These states added the most residents:
StateGrowth from 2000
Texas4,293,741
California3,382,308
Florida2,818,932
Georgia1,501,200
North Carolina1,261,385
Michigan showed the only loss. No states were expected to lose residents but North Dakota, West Virginia, Louisiana, Rhode Island, and Michigan had less than 1% growth in the last decade compared to 9% nationwide.
Today's release has its biggest implications for Congress as it will determine the apportionment for the U.S. House of Representatives. But for marketers it confirms trends we have seen in the American Community Survey releases with warmer states in the South and West picking up residents from the North and East. The racial and ethnic breakdowns will start rolling out next year, giving us a detailed picture of the U.S. population by that tally.
Some other quick takeaways: New Jersey, Rhode Island, Massachusetts, Connecticut, and Maryland are the most dense states. All originally were colonies.
This is the first time that the Western region is more populous than the Midwest.
In 1910 the West region was 7.7% of population. Now it's 22.5%
The Northeast grew by 3.2%. The Midwest grew by 3.9%. The South grew by 14.3%. The West grew by 13.8.
The slowest growth occurred in New York (2.1%) Ohio (1.6%) Louisiana (1.4%) and Rhode Island (0.4%). Michigan, which grew 32% between 1920 and 1930, was the only state to lose population from 2000, dropping 0.6% of its population to 9.9 million.
To see more insights about Census 2010, download the Ad Age White Paper by Peter Francese.
Source: U.S. Census Bureau
Posted by Matt Carmichael on 12.20.10 @ 05:58 PM
Source: http://adage.com/adagestat/post?article_id=147782

Ad Spending Is on the Rise, but Growth Rate May Slow





1. Print media defined here by Ad Age as newspapers plus magazines. For this chart, Ad Age aggregated MagnaGlobal's media segments as follows: Broadcast is TV plus radio; print is newspapers plus magazines. Magna includes mobile in internet; and cinema in out of home. More info: magnaglobal.com. Source: MagnaGlobal's 2011 Advertising Forecast (December 2010).
CHICAGO (AdAge.com) -- Marketers in 2011 will boost U.S. ad spending 2.8%, down slightly from 2010's 3.2% growth rate, according to the average of three major media-agency forecasts.

Worldwide ad spending will grow 5.3% in the new year, below the 5.9% growth seen in 2010, according to the average of three forecasts from Interpublic Group of Cos.' MagnaGlobal, Publicis Groupe's ZenithOptimedia and WPP's Group M.
U.S. ad growth in 2010 turned out better than predicted. A year ago, forecasters figured 2010 U.S. ad spending would be flat or down a bit.
Forecasts for 2011 suggest moderate growth in ad spending, reflecting the economy's slow recovery.
Slow ad growth is a welcome change from the recent past: 2009 U.S. ad spending tumbled 11.9% (average of three media agencies), the biggest drop since the Great Depression.
The 18-month recession officially ended in June 2009. U.S. measured-media spending turned north in first-quarter 2010, the first year-over-year quarterly gain since first-quarter 2008, according to WPP's Kantar Media.
Marketers had a busy year of going private, going public and deal making:
  • Burger King Holdings was bought by private-equity firm 3G Capital.
  • Ford Motor Co. sold Volvo to a Chinese automaker, scrapped Mercury and sold most of Ford's stake in Mazda.
  • Fortune Brands announced plans to spin off or sell much of the conglomerate so it can focus on distilled spirits.
  • General Motors Co. pulled off the biggest initial public offering in history -- a stock sale valued at $23.1 billion, including common and preferred shares -- as it put 2009's bankruptcy in the rearview mirror.
  • Kraft Foods bought British candy maker Cadbury and sold Kraft's frozen pizzas (DiGiorno) to Nestlé (Stouffer's).
  • Nestlé sold its 52% stake in eye-care products firm Alcon to Novartis.
  • Qwest Communications agreed to be acquired by CenturyLink.
  • Unilever agreed to buy hair-care firm Alberto-Culver Co.

Includes TV, radio, newspaper, magazine, internet, out of home. MagnaGlobal and Zenith include cinema. Kantar figures are for measured-media ad spending; internet excludes search and broadband video. For future-year forecasts (2011 and beyond), Group M and ZenithOptimedia assume constant foreign-exchange rates and employ inflation predictions from independent sources. Magna's figures are based on its historical estimates and future forecasts of media firms' ad revenue in nominal dollars. Magna's growth rates for 2010, 2011 and 2012 rely on constant 2009 exchange rates. Magna's U.S. and worldwide percent changes are based on its core-media data, which include media defined consistently around the world and exclude direct mail and directories that Magna normally includes in its U.S.-only data sets. Source: December 2010 agency forecasts (Group M, MagnaGlobal, ZenithOptimedia); Kantar Media (measured media). 1. Kantar 2010 for first six months of year.